{"id":32959,"date":"2025-10-27T10:00:07","date_gmt":"2025-10-27T01:00:07","guid":{"rendered":"https:\/\/www.dreamincubator.co.jp\/?post_type=news&p=32959"},"modified":"2025-11-14T13:50:43","modified_gmt":"2025-11-14T04:50:43","slug":"dream-incubator-and-dentsu-launch-solution-to-support-market-entry-and-new-business-development-in-the-indian-market","status":"publish","type":"news","link":"https:\/\/www.dreamincubator.co.jp\/en\/news\/2025\/32959\/","title":{"rendered":"Dream Incubator and Dentsu Launch Solution to Support Market Entry and New Business Development in the Indian Market"},"content":{"rendered":"

Dream Incubator Inc. (President & CEO: Takayuki Miyake; Head Office: Tokyo; hereinafter \u201cDI\u201d) and Dentsu Inc. (President & CEO: Takeshi Sano; Head Office: Tokyo; hereinafter \u201cDentsu\u201d), on October 27, announced the launch of Go-to-India Solutions, a growth-oriented consulting solution tailored to the specific needs of the Indian market. This solution combines DI\u2019s strengths in business production, nurtured through hands-on venture capital (VC) investment experience in India, with Dentsu\u2019s understanding of Indian society, culture, and consumers, and its extensive local marketing and communications experience. Together, the two companies have established an integrated system that provides end-to-end support from strategy proposal and development through to execution. This enables the provision of one-stop support to clients for market entry and new business creation in India.<\/p>\n

Background<\/h2>\n

India, a country with the world\u2019s largest population and a young and vibrant consumer base with rapidly changing values, is recognized as a market rich in growth opportunities\u203b1<\/sup> and has attracted the attention of Japanese companies as a frontier market. At the same time, traditional business models, products, and services are increasingly losing their competitive edge due to the rapid digitalization of society and the economy. Various aspects of business are also becoming more challenging, such as market entry, supply chain development, response to newly emerging tech companies, and brand establishment. For new entrants, gathering local information and identifying partners is often challenging due to geographic diversity, coupled with language and cultural barriers, making it difficult to identify the most appropriate strategic direction. To address these challenges, DIAI India\u203b2<\/sup> (a local subsidiary of DI) and Dentsu India\u203b3<\/sup> (a local subsidiary of Dentsu Group Inc.\u203b4<\/sup>) have established a proprietary support framework\u2014”Go-to-India Solutions\u201d\u2014that merges the strengths of both companies. A cross-functional team with deep knowledge of the Indian market will work closely with clients to support their business growth.<\/p>\n

Objective of this solution<\/h2>\n

DI began its venture into India in 2014, marked by significant venture capital investments \u203b5<\/sup> and extensive consulting and execution support for Japanese companies entering the Indian market. This new solution integrates DI’s long-standing business production expertise\u2014rooted in strategic consulting for Japanese market entry into India\u2014with Dentsu’s deep insights into Indian society and consumer behavior. This powerful combination enables us to accurately decipher India’s socio-economic trends, technological advancements, and evolving lifestyles. Furthermore, by precisely identifying emerging market opportunities, we will support clients from market entry evaluation and business strategy formulation to launch and execution, encompassing both validation and scaling phases.<\/p>\n

\u3010Target companies\u3011<\/strong><\/p>\n