{"version":"1.0","provider_name":"DREAM INCUBATOR INC","provider_url":"https:\/\/www.dreamincubator.co.jp\/en\/","author_name":"diadmin","author_url":"https:\/\/www.dreamincubator.co.jp\/en\/author\/diadmin\/","title":"Promoting Purpose formulation with an eye toward transformation into an innovative organization | DREAM INCUBATOR INC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JSnitlqcoC\"><a href=\"https:\/\/www.dreamincubator.co.jp\/en\/service\/support_case\/exeo_purpose\/\">Promoting Purpose formulation with an eye toward transformation into an innovative organization<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.dreamincubator.co.jp\/en\/service\/support_case\/exeo_purpose\/embed\/#?secret=JSnitlqcoC\" width=\"600\" height=\"338\" title=\"&#8220;Promoting Purpose formulation with an eye toward transformation into an innovative organization&#8221; &#8212; DREAM INCUBATOR INC\" data-secret=\"JSnitlqcoC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.dreamincubator.co.jp\/wp2026\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.dreamincubator.co.jp\/wp2026\/wp-content\/uploads\/2026\/05\/6_DICase-Study_Purpose-Definition_re.jpg","thumbnail_width":1200,"thumbnail_height":799,"description":"Background As the core company of its group, EXEO Group, Inc. (formerly KYOWA EXEO) changed its name with the aim of creating new value and achieving sustainable growth by combining its management resources together with other group companies. Taking this as an opportunity, EXEO Group decided to redefine its brand and formulate a plan for implementing measures to foster a sense of group unity and enhance the brand power. To make this happen, it chose to work with DI, which has helped large companies produce businesses and transform themselves into organizations capable of continuously creating new businesses, to create its Purpose to serve as a banner for its initiatives. Support [&hellip;]"}